A role of an Enterprise Identification Card in a building process of water tourist investments

. An essential element of a building process for water tourist investments in Poland is a document called the Enterprise Identification Card. It is required for the investments, which are classified according to the Regulation [1] as the ones that could potentially impact the environment. It is assumed that KIP is there to protect the environment against the excessive human interference and it just provides the guidelines regarding the enterprise completion for an applicant. TOWS-SWOT analysis has been used in order to conduct an accurate evaluation of a role of the Enterprise Identification Card in a building process of water tourist investments. It is one of the modifications of the basic method of strategic analysis SWOT.


Introduction
An essential element of a building process for most water tourist investments in Poland is a necessity to obtain a decision about the environmental conditions (an environmental decision for short). In order to be granted the environmental decision, the Enterprise Identification Card (KIP for short) should be prepared in the correct way.
A decision about the environmental conditions is a document, which defines the environmental conditions for the completion of an enterprise in the most environment friendly way. In the documents an enterprise is described as a building plan or another environmental impact, which transforms or changes the way of an area is used, including ore extraction.
An enterprise information card is a document, which should include basic information about a planned building enterprise. It should characterize an enterprise in such a way that the information included allows to identify an investment, its scope and some basic parameters. KIP is required when a planned enterprise is numbered among the enterprises, which could potentially have a significant impact on the environment. It is a group of enterprises defined in §3 of The Council of Ministers Regulation on the enterprises, which could have a significant environmental impact (Journal of Laws 2010, No.213, item 1397 as amended) [1] and in Appendix II of the Council Directive No 85/337/EWG about an assessment of the impact of some enterprises on public and private environment [2].
KIP should also be obtained in the case when an investor applies for a decision about the environmental conditions for an enterprise which could have a significant impact on the environment. These are included in §2 of the above-mentioned regulation [1] and in the Appendix of I Council Directive No 85/337/EWG [2], however, it is only the case when an applicant does not include a report and requests removal of a scope of the report from the application [3].
The aim of the publication is to indicate a positive and a negative role of an Enterprise Identification Card and its strengths and weaknesses in a building process by means of TOWS-SWOT analysis for water tourist investments.

A role of an Enterprise Identification Card in an investment process
Figures and tables, as originals of good quality and well contrasted, are to be in their final form, ready for reproduction, pasted in the appropriate place in the text. Try to ensure that the size of the text in your figures is approximately the same size as the main text (10 point). Try to ensure that lines are no thinner than 0.25 point. An Enterprise Identification Card should be prepared for the investments, which could potentially have a significant impact on the environment. Water tourist investments such as a construction or reconstruction of canoe harbours and marinas, a construction and reconstruction of platforms and water tram stops are usually classified as this group.
In most procedures, an investor obliges a designer to obtain an environmental decision and to prepare KIP. As the research shows, waiting time for granting an environmental decision is [4] the main reason for the extension of an investment process. The problem is multifaceted and results from the incorrect preparation of KIPs, the wrong enterprise classification as the ones which could have significant impact on the environment, too many cases for each official, lack of technical knowledge among the officials employed to issue a decision, or various law interpretations among the institutions involved in a process of issuing of an environmental decision. As a result, not only an construction process is extended, but there could also be a necessity to prepare a report about an impact of an enterprise on the environment and a refusal to issue an environmental decision, which is essential in order to obtain a construction permit or to report construction work for building investments in Poland. Problems with obtaining an environmental decision result in imposing large financial penalties on a designer by an Investor or/and impairment of a subsidy from external sources by an Investor and suspension or abandonment of an enterprise. The process of obtaining an environmental decision and a role of an Enterprise Identification Card is presented on Figure 1.

The research methodology
The SWOT method together with its variations is a universal tool and widely used, because it allows analyzing various research objects, i.e .: -urban development planning -a strategy for the city of Dar es Salaam in Tanzania in his publication A SWOT analysis of strategical urban development planning: The case of Dar es Salaam city in Tanzania F. Halla [5]; -university development -an example is the University of Warwick, whose strategy was presented by Robert G. Dyson in the work Strategic development and SWOT analysis at the University of Warwick [6]; -teams and organizations -this is one of the most popular research area for scholars using SWOT analysis. In the paper by S. E. Jackson, A. Joshi and N. L. Erhardt, Recent Research on Team and Organizational Diversity: SWOT Analysis and Implications [7], it was used to assess the effects of diversity of jobs in teams and organizations; -evaluation of various sectors of the economy -an example is the publication of Regional Energy planning through SWOT analysis and strategic planning tools .: Impact on renewables development, by J. Terrados, G. Almonacid, L. Hontoria [8] and SWOT Analyzes of the National Energy sector for sustainable Energy development presenting the results of research by the scientists Markovska N., Taseski V., Pop-Jordanova [9]; -development of companies, enterprises and productspresented in the following publications: A knowledgebased SWOT -analysis system as an intrument for strategic planning in small and medium sized enterpises [10] and SWOT analysis: It's time for a product recall [11].
SWOT analysis can be equally useful in use with other methods present in the article Utilizing the analytic hierarchy process (AHP) in SWOT analysis -a hybrid method and its application to a forest-certification case [12] or Application of a quantification SWOT analytical method [13].
SWOT analysis is based on a basic classification diagram of factors, which influence current and future condition of a researched structure. The factors can be classified into external and internal and those impacting in a positive or negative way. Mixing these two types of classifications generates four categories of factors: • External positive-opportunities, External positive factors, otherwise known as opportunities, are possibilities to use a situation in the surrounding of a researched structure in order to achieve the aim pursued. If they are identified early and correctly, they will constitute a development impetus, or they will allow to limit the risks.
• External negative-threats Factors within the environment of a researched structure, namely threats, are barriers constituting danger of an adverse change taking place [14], which causes delays, incomplete aim achievement or its complete failure. It often leads to additional costs, efforts and outlays [14].
• Internal positive-strengths, Strengths are the advantages of a researched structure causing an object in question to stand out, which allows to obtain an advantage.
• Internal positive-strengths, Internal conditions (the features of a researched structure, which are dependent on it) constitute a weakness, a defect or some negative conditions effecting the building of an advantage (strength) or even constituting a barrier to this process [14]. The above mentioned classification can be presented in a schematic way (see Figure 2). In the literature, many modifications of the basic concept of SWOT analysis can be specified. It is due to various approaches among the authors regarding the essence, the aim and the perspective of conducting the research. The most common modifications include WOT's-up analysis, TOWS analysis and TOWS-SWOT analysis [15]. The latter is a combination of TOWS analysis and SWOT analysis and it aims at conducting the analysis from the inside to the outside and from the outside to the inside. This approach allows not only to conduct a complex assessment of the weak and the strong points of the researched object and its opportunities and threats in the environment, but also to identify how the researched object impacts the environment and how the environment impacts the object.
General objectives of conducting TOWS-SWOT analysis consist of 10 steps presented below [own study based on [15]

Development of the potential strategic variants:
• aggressive strategy (SO) maxi-maxi, • conservative strategy (ST) maxi-mini, • competitive strategy (WO) mini-maxi, • defensive strategy (WT) mini-mini. 6. Assigning weights to particular factors in the set in such a way that their sum is 1. 7. Using 8 cross tables to indicate correlation between the factors assigning them value 0, 1 or 2. 8. Performing calculations for each of the 8 cross tables and placing the results in the summary 9. Interpretation of the results based on the information from the summary table. 10. Choosing a suitable action strategy for a design/organization for the period of conducting the analysis.

TOWS-SWOT analysis as a tool for assessing a role of an EIC in a building process of water tourist investments
TOWS-SWOT analysis has been used in order to assess a role of an Enterprise Identification Card in a building process of water tourist investments. The strong and weak points, defined as the matters of elaboration and content of the document, that is the internal surroundings, have been identified. The external surroundings is considered as opportunities and threats, that is the procedures connected with KIP, legal acts, etc.
The factors classified to particular groups and their weights have been presented in Table 1. Having performed calculations for each of the 8 cross tables, the summary table has been developed - Table 2. The choice of a suitable strategy has been made, based on the results of the TOWS-SWOT analysis summarized in Table 3.  In consequence of the performed calculations, the result obtained indicates that a role of an Enterprise Identification Card in a building process of water tourist investments is defensive. It is a situation where there are more threats than opportunities and the weak aspects dominate over the strong ones in the external surroundings. That means that KIP is a complicated and time -consuming document to prepare. It requires attaching many documents, which in most cases an applicant must acquire at a charge, despite the fact that the institution dealing with KIP has free access to this information. The identification of the alternative variants for an enterprise is rather illusory because most of the arrangements required by law and the construction design itself is virtually ready at this stage. Individuals presenting the alternative solutions do not concentrate on proposing better or equal design variants, but they present the worse ones so the variant chosen by the Investor is the better one for the institution considering the submitted KIP. The necessity to refer to all possible forms of the environmental protection and potential transboundary impacts on the environment is difficult to formulate for a person preparing a project due to number of data and lack of specialist knowledge. In most cases, an applicant cannot afford to employ specialists to formulate KIP. Unfortunately, companies specializing in development of documents and environmental analysis are often on the side of the authority issuing an environmental decision. Moreover, these services are not cheap and their cost is often not included in execution of tenders [16]. As a consequence, an applicant prepares KIP on his or her own. A problem appears when there is a necessity to classify an enterprise as the one which can potentially impact the environment or can impact the environment in a significant way. However, the lack of knowledge on the part of an applicant is not the only reason for problems with drawing up of KIP. The lack of professional technical knowledge on the scope of construction among the officials causes misunderstandings and complications in the procedure of issuing an environmental decision. The frequent calls upon supplements or explanations and lack of possibility to achieve a consensus between an applicant and an official very often results in a few months long delays in an investment process, or in the worst cases, in suspension of the completion of an investment and loss of grants from the state budget or foreign funds.

Conclusions
An Enterprise Identification Card (KIP) is a document required by the law system of the environmental protection in Poland for the enterprises which could have a significant impact on the environment. Most water tourist investments are included in this category. KIP is supposed to specify the conditions under which a building construction can be completed. However, as the TOWS-SWOT analysis has shown, a role of an Enterprise Identification Card has a defensive character. It means that instead of facilitating the investment process, it complicates it to a significant extent. The reason is the fact that everybody can prepare KIP, hence the main infringements are on the part of the applicants already at a preliminary stage, related to the formal requirements and the classification of an enterprise. Each infringement in documents not only contributes to the increase of waiting time for a decision, but it also raises the costs of an enterprise or its suspension [4].
According to the authors, the result of the analysis should be the reason for a debate on simplification of not only the procedure of granting the environmental decision itself, but also on delegating the necessity of formulating the guidelines for the environmental protection in a given area in an investment process to the officials, who possess greater knowledge in this regard than an applicant. That of course means an increasing the number of employees who would verify the content of KIP, but it could also considerably reduce the waiting time for an environmental decision. In consequence, the progress of a building process, including inter alia water tourist investments would be significantly improved.