Value Evaluation of Comprehensive Development of Woodblock New Year Prints Based on FAHP

. Woodcut New Year pictures are the artistic creation of Chinese folks, bearing regional cultures in different areas and forming a variety of artistic forms. But nowadays, under the the environment of the collision of regional culture and economic market, its expansion faces dilema of development. On the one hand, there is a gap between folk art and modern aesthetics. On the other hand, it faces the choice between traditional craftsmanship and modern technology. In such a complex environment, how to determine the development point of woodcut New Year pictures is the most important. Based on the previous research on woodcut New Year pictures in various places, the article constructs a comprehensive development value evaluation index system. Taking three places - Taohuawu, Yangjiabu and Fengxiang as examples, the paper evaluates the woodcut New Year pictures by using fuzzy analytic hierarchy process, expecting to pertinently put forward a new perspective and method for the development of woodblock New Year pictures.

Apart from the previous dilemmas, how to build up its platform under burdensome protection policies, combining tradition with contemporary, and improving the heritage as resources are more worthy of study.

Development Difficulties of Woodblock New Year Prints
Under the background of the information age, production technologies in the design, printing, and communication industries have appeared iteratively. Woodblock New Year Prints, which to some extent still require to rely on handicrafts, slowly diminish. Linked with the diversification of contemporary lifestyles and diversified aesthetic tastes, Woodcut New Year Prints can no longer satisfy the aesthetic requirements of modern people and thus have progressively turned into the art products, which need to be preserved. For the industry of Woodblock New Year Prints, as an art form arising from the masses, it is out of connection with social production and differs from the mainstream aesthetics. It already lacks source and challenging to survive. Under the declining status quo, the government put forward protection and development policies in this regard. Thus, mobilize each level of society to engage in it, the academic community proclaims learning from foreign experience, from various viewpoints to investigate the protection and development mode, to offer a theoretical foundation for practice.
Currently, the research on Woodblock New Year Prints in the academic community is comparatively complete, so it is of considerable importance to how to present particular development techniques for Woodblock New Year Prints. Furthermore, it is favourable to the mixture of academic theory and resource development, supporting the industry of Woodblock New Year Prints to dispose of resources that cannot be developed. Meanwhile, the FAHP analysis approach is one of the more generally applied techniques in the field of resource development. Moreover, it comprehensively adopts qualitative analysis and quantitative analysis techniques. Via a fuzzy comprehensive evaluation, decision-makers can correctly seize the complete degree of the objective. Particularly, in the range of tourism resource development, the use of this approach has been pretty mature, presenting theoretical assistance and administration for tourism development in several regions. By contrast, as a cultural resource that also belongs to the class of resource development, the application of this method is still uncommon, and the development research in the range of Woodblock New Year Prints is nearly empty. Also, the estimation of the development of cultural resources, for example, Woodblock New Year Prints is itself a comparatively complex decision-making issue. Most scholars consider and advance strategic planning from a qualitative aspect. Given this, the research strives to create a scientific evaluation index system from the viewpoint of producers, merchandises themselves and purchase groups based on such analysis, beginning with resource development. Next, through the blend of qualitative and quantitative analysis, clarify the development value determinants at every degree, and investigate the inner logical connection between the higher value determinants. Later, via fuzzy analytic hierarchy method to estimate the pros and cons of the overall development value of regional Year Prints has essentially experienced the transition from hand-painting to engraving and printing plates. Nevertheless, in the procedure of constant optimization in diverse fields, this collection of production processes has produced its individual production approaches. It can be understood that the technical methods in distinct areas are a concentrated expression of regional culture. Above all, this report considers that the convent value of Woodblock New Year Prints is principally shown in three perspectives: historical development, cultural heritage, and methods.

Factors of self-value in the comprehensive development: From the prospect of the Woodblock New
Year Prints, we require to discover the constituent components that can have high development value in the current circumstances. At this moment, the academic investigation of Woodblock New Year Prints usually begins from the three perspectives of composition, form and color. This article adopts previous studies from former scholars, and consider the value factor of Woodblock New Year Prints is made of these three. Firstly, as folk art, Woodblock New Year Prints are art on paper, and they are known from the aspect of graphic design. For the screen size, the investigation of the composition form is the essential section. Meantime, the Woodblock New Year Prints are not complete images. Most of the texts in it are intimately associated with the picture, so the association between language and images is also a significant component. In various areas, the features in the Woodblock New Year Prints are also complex. The corresponding topic and the same type have diverse shapes, and the matching costumes and accessories are also different. Also, because of the variations in the theory of color setting in different regions, separately region has its own experience in color matching and color layout. The formulas invented in several areas are also very complex. Under this situation, the diversity of Woodblock New Year Prints in the market is further improved. In conclusion, the investigation of the composition level in this report largely causes from the three viewpoints of the image size, composition form, and language association. The study of the modelling degree largely originates from the appearance of modelling and the matching of clothes. Thus, the study of the color degree principally begins from the color layout and color matching.

Factors of market value in the comprehensive development:
From a market prospect, for Woodblock New Year Prints, the decision of buyer is important. In most circumstances, the purchase behavior is because of the buyer's request. Earlier praying for blessings and exorcism required media to raise the appearance of the New Year Prints. In the following customs of life and social production, Woodblock New Year Prints used the platform as spiritual subsistence and daily necessities. Meantime, Woodblock New Year Prints are the outcome of the mixture of people's material and spiritual demands. In the current epoch, the change in the perspective of life makes it challenging for Woodblock New Year Prints to appear in daily life as daily necessities. Accordingly, the request on the material level is steadily fading. And compared with the ancestral spiritual core of Woodblock New Year Prints, the artistic beauty connected to it is in line with people's pursuit of diversified beauty in this period. However, on the whole, material requirements, spiritual needs, and artistic demands are not ternary. Just set the Woodblock New Year Prints into the modern context, it has not been able to meet the needs of life, and achieve the contemporary mainstream aesthetic while conveying the classical culture. The study of the value of the market is according to the previous three points. Firstly

Set Up Index System
According to the earlier analysis, a value evaluation index system for the comprehensive development of Woodblock New Year Prints was launched, as presented in Table (1) Beginning from the Ui layer, the judgment matrix B = (bij) n × n is formed by consulting specialists to compare each other. Among them, bij depicts the relevant meaning of bi to bj for B. The assignment standard utilizes Saaty's 1-9 ratio scale approach (see Table 2).

Measurement of the first level of the comprehensive evaluation:
The fuzzy evaluation matrix Rk of the subfactor layer index Uki belonging to various principal determinant layers is adopted to implement fuzzy operations to receive the level of membership of the principal determinant Rk for the j-th review vj.Integrating the membership level of the review set V of every principal determinant layer, the fuzzy comprehensive evaluation matrix R is received.

The second level operation of the comprehensive evaluation:
The primary factor weight vector A = (a1,a2,a3), and then make a second comprehensive evaluation operation on R based on the fuzzy mathematical evaluation model to receive the membership vector of the objective layer index U for the comment set V Normalize B to obtain B = (b1,b2,b3,b4,b5)

Evaluation outcomes:
where b1,b2,b3,b4,b5 mean the level of membership of U for reviews v1,v2,v3,v4,v5. After negotiating with experts, established a weight value fj(j=1,2,3,4,5) for every level of reviews vj(j=1,2,3,4,5). It is adopted to show the consequence of the review at this level, and the weighted average of every element bj in B (marked as W) can be received as the last evaluation outcome. W measures the final evaluation result. Thus, W is a weighted average, which depicts the last evaluation score of the comprehensive development value of woodblock New Year pictures in a particular region, the higher the score. It explains that the general performance of the Woodblock New Year Prints in this section on every evaluation symbol is better. Besides, the higher the value of the comprehensive development of Woodblock New Year Prints in the region.

Case Study -Take the Tongzi Woodblock New Year Prints of Peach blossom Castle, Yangjiabu and Fengxiang as examples
According to the former calculation model and the particular evaluation steps, we selected the Tongzi Woodblock New Year Prints in Peach blossom Castle, Yangjiabu, and Fengxiang to estimate the overall value, and based on the outcomes of the model, and we executed reference estimations.

Measure the Index Weight
Through interviews with six experts who are involved in the New Year Prints industry or researching the field of New Year Prints, the 1-9 scale approach was adopted to compare the indicator layers at each level. Furthermore, based on the steps of the aforementioned analytic hierarchy process, reach the eigenvalue, weight and consistency test.

Construct a Fuzzy Relation Matrix
We requested ten industry experts, under the three determinants of traditional value, own value and market value for the Woodcut New Year Prints. Moreover, its second-level indicators are calculated individually, and probability statistics are performed to achieve a fuzzy comprehensive evaluation matrix, for instance,    Estimating from the evaluation degree of various sectors, the old value of Yangjiabu region, its value and market value are the most important in the evaluation level of "good." In the area of Peach Blossom Castle, in the total of "good" and "better" evaluation degrees, the old value and market value both exceed that of Yangjiabu space, and the overall development value of Taohuawu area is more steady. In the Fengxiang state, the data shows the appearance of a similar evaluation. Accordingly, the conventional value and its value direct to be consistent in two evaluations of "good" and "better." Besides, the market value tends to be consistent in four evaluations of "good" and "better", "general" and "poor." On the one hand, this phenomenon may symbolise that the Tongzi' Woodblock New Year Prints in Fengxiang area does not have a good development view in the contemporary environment. On the other hand, it may mean that the public does not have enough knowledge of the Tongzi Fengxiang for Woodcut New Year Prints. Also, it points to a variation in the cognitive level, which exhibits the phenomenon of similar evaluation.
From the general data, the conventional value and selfvalue of the three sections all have a high-level evaluation. Among them, the most apparent data fluctuation is the market value. The evaluation of the region, which the weak phenomena are well-known in the three areas, and the Fengxiang region also includes weak grades. It can be understood from this that the most limited part of the general development determinant of Woodblock New Year Prints lies in the market value. In other words, from an industry prospect, in current increasingly fierce market competition, the most crucial assignment is to enhance the recognition of market value, principally from the next three phases. 1

Conclusion
There are several varieties of Woodblock New Year Prints and prominent regional features. Hence, the evaluation of the development value of Woodblock New Year Prints is a complex systematic program. This report sets the evaluation index of the comprehensive development value of Woodblock New Year Prints by investigating the influencing determinants of the comprehensive development of Woodblock New Year Prints and utilizes AHP to define the complete weight. Later, via FAHP to estimate the comprehensive development value of Woodblock Prints in various domains. In order to provide theoretical assistance for the development of such nonlegacy Woodcut Prints by this evaluation model. Consequently, to provide some practical supervision in front of the sophisticated modern market, to better accomplish the promotion and regeneration of classical culture.