Consumer behavior models on online purchase of horticultural commoditiesHimmatul Miftah, R.A. Hangesti Emi Widyasari, Raden Roro Chieka Putri, Syaima Lailatul Mibarokah, Siti Masithoh and Ikhsan Qodri PramartaE3S Web Conf., 577 (2024) 03002DOI: https://doi.org/10.1051/e3sconf/202457703002