| Issue |
E3S Web Conf.
Volume 41, 2018
IIIrd International Innovative Mining Symposium
|
|
|---|---|---|
| Article Number | 04026 | |
| Number of page(s) | 6 | |
| Section | Mining Regions’ Sustainable Development | |
| DOI | https://doi.org/10.1051/e3sconf/20184104026 | |
| Published online | 26 June 2018 | |
The MARKETNET Concept of Regional Sustainable Development Strategy
1
Financial University under the Government of the Russian Federation, Omsk Branch,
644099 Partizanskaya st. 6,
Omsk,
Russia
2
Moscow Automobile and Road Construction State Technical University (MADI),
125319 Leningradsky prospect 64,
Moscow,
Russia
* Corresponding author: info@madi.ru
At the present stage, there is an objective need for the competent use of strategic planning tools at the regional level. The authors analyze the strategy of regional development by the example of Omsk, Rostov, Yekaterinburg and other regions and St. Petersburg. They show the supporting role of marketing in the strategic planning of the regions and the priorities of TICK strategy. The authors highlight the interrelation between the development of mining sector and the development of social programs and tourism in the Eastern Donbas. They conclude that it is necessary to develop marketing strategies and implement the MARKETNET regional concept in the Omsk region and distribute it in other regions of the country.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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