| Issue |
E3S Web Conf.
Volume 135, 2019
Innovative Technologies in Environmental Science and Education (ITESE-2019)
|
|
|---|---|---|
| Article Number | 04044 | |
| Number of page(s) | 9 | |
| Section | Environmental Planning and Environmental Education | |
| DOI | https://doi.org/10.1051/e3sconf/201913504044 | |
| Published online | 04 December 2019 | |
Marketing communications in the digital age
Al-Farabi Kazakh National University, 050040, 71 Al-Farabi Ave, Almaty, Kazakhstan
* Corresponding author: madiyarova.aynur@mail.ru
In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. The empirical part of the study is carried out using two methods of research qualitative and quantitative parts in the form of questionnaires and logical method. As a result, based on theoretical and empirical findings, the author will provide recommendations and suggestions. In conclusion, it is revealed that digital marketing is a new trend in global marketing, aggressively and quickly pushing traditional advertising into the background.
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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