| Issue |
E3S Web Conf.
Volume 164, 2020
Topical Problems of Green Architecture, Civil and Environmental Engineering 2019 (TPACEE 2019)
|
|
|---|---|---|
| Article Number | 11002 | |
| Number of page(s) | 8 | |
| Section | Environmental Policy | |
| DOI | https://doi.org/10.1051/e3sconf/202016411002 | |
| Published online | 05 May 2020 | |
Changing Vietnamese consumer culture today - issues for the sustainable development of Vietnamese enterprises
1 Institute of Sociology, Vietnam Academy of Social Sciences, 1 Lieu Giai street, Ba Dinh district, Hanoi, 10000, Vietnam
2 Tyumen Industrial University, Volodarskogo str., 38, Tyumen, 625000, Russia
* Corresponding author: ngocnminh@gmail.com
The paper, based on the analysis of changes in Vietnamese consumer culture in the context of globalization and international integration, provides suggestions for Vietnamese enterprises to access and dominate the domestic market. It can be seen that, Vietnamese people now tend to choose products made in Vietnam more than imported products of the same type because Vietnamese products meet the tastes of Vietnamese people and have reasonable prices for financial conditions of the majority Vietnamese people. Vietnamese enterprises have many advantages in accessing and dominating the domestic market, but many businesses have not paid enough attention.
© The Authors, published by EDP Sciences 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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