| Issue |
E3S Web Conf.
Volume 179, 2020
2020 International Conference on Environment and Water Resources Engineering (EWRE 2020)
|
|
|---|---|---|
| Article Number | 02045 | |
| Number of page(s) | 4 | |
| Section | Environmental and Industrial Design | |
| DOI | https://doi.org/10.1051/e3sconf/202017902045 | |
| Published online | 23 July 2020 | |
Visualizing Cosmetics Packaging Colour in the Republic of China
College of Fashion and Design, Donghua University, Shanghai, 200051, China
* Corresponding author’s e-mail: bianxy@dhu.edu.cn
During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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