| Issue |
E3S Web Conf.
Volume 210, 2020
Innovative Technologies in Science and Education (ITSE-2020)
|
|
|---|---|---|
| Article Number | 18104 | |
| Number of page(s) | 9 | |
| Section | Environmental Education | |
| DOI | https://doi.org/10.1051/e3sconf/202021018104 | |
| Published online | 04 December 2020 | |
Psychological features of promotion of educational services in the conditions of digitalization of modern society
1 Rostov State Medical University, Rostov-on-Don, 344022, Russia
2 Saint Petersburg Academy of the Investigative Committee, Saint Petersburg, 190000, Russia
3 Rostov Don State Technical University, Rostov-on-Don, 344000, Russia
4 Russia Southern Federal University, Rostov-on-Don, 344000, Russia
* Corresponding author: vetkina-anna@mail.ru
The article discusses the features of promoting educational services. Special attention is paid to the definition of specific characteristics of educational services and the need to take into account their specifics in the process of developing and implementing promotion programs is justified. The authors conclude that the promotion of an educational product should be preceded by a deep, detailed market research, namely, factors that have a greater impact on the effectiveness of the use of promotion tools. The article substantiates the need to take into account as one of the significant factors the psychological characteristics of end-users ' perception of the value of educational services.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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