| Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
|---|---|---|
| Article Number | 02081 | |
| Number of page(s) | 4 | |
| Section | Industrial Technology Development and Industrial Structure Adjustment and Upgrading | |
| DOI | https://doi.org/10.1051/e3sconf/202123502081 | |
| Published online | 03 February 2021 | |
Analysis on the Production and Marketing Strategies of Oligopoly Companies Based on Cournot Model and Stackelberg Model
Beijing Normal University Business School, Beijing, China, 100875
* Corresponding author: zzxueyizz@qq.com
By comparing Cournot model and Stackelberg model under complete information market and Cournot model under incomplete information market, this paper analyzes the impact that manufacturer choose simultaneous or sequential games when determining the amount of output as well as the production and marketing strategy to maximize the profit of the manufacturers in the oligopoly market. A specific analysis is also conducted according to Gree air-conditioning manufacturer’s data.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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