Research on digital economy boosting the transformation and upgrading of traditional industries in Foshan City

Department of Business Administration, Guangzhou College of Technology and Business, Guangzhou, China

^a GZhappy2020@126.com
^*b xinrui20132015@126.com

Abstract

For a large number of traditional industries, digital transformation is an all-round, multi angle and whole chain transformation process using digital technology. In recent years, Foshan has made some progress in Internet technology, industry, application and cross-border integration, and has become the only pilot city for comprehensive reform of manufacturing transformation and upgrading in China. However, for the traditional industries, the constraints of resources and energy, the increasing pressure of ecological environment, the gradual decline of demographic dividend and other factors restrict economic development to meet challenges. By deepening the application of digital technology in production, operation, management and marketing, it is an important way to realize the digital, network and intelligent development of enterprises and industries, and constantly release the amplification, superposition and multiplication effect of digital technology on economic development. It is an important way to realize the quality change, efficiency change and dynamic change of traditional industries. This is also the only way to promote high-quality economic development. In this paper, through the exploration of informatization and digitization to promote the transformation and upgrading of traditional industries in Foshan City and the realization of the path, it is of great significance for the sustainable development of high-quality economy in Foshan City.