Psychological Cognition and Thinking Needs in Visual Communication Design

¹ Wuhan University of Technology Shenyang Jianzhu University China
² Shenyang Jianzhu University China

^a 190302262@qq.com
^b 15904081234@163.com

Abstract

The visual information design refers to the communication and exchange with the real world through the graphic signification. The understanding of a graph is a visual recognition process of the graphic object. The audience can feel the intangibility of the design work behind the tangibility during the transmission, perception, communication and resonance processes. The unconscious mind of the audience is aroused under the visual impact, thus reaching the goal of transmitting the concept of information appeal. Influenced by the holistic view of the Gestalt Psychology, the modern cognitive psychology highlights the comprehensive analysis of human cognitive process, while Gestalt psychologists lay the emphasis on the integrity of experience and behavior. According to the principle of Gestalt Psychology, the form perceived is not the direct imitation of an objective thing, but instead, it is the perceptual construction activity when eyes capture the thing. As a manifestation system in the visual perception research field, the Gestalt Psychology teases the related perceptual organization principles for the human cognitive process and promotes the development of the visual perception researches. Based on the Gestalt Psychology, it is proposed in this research to study psychological phenomena from the holistic dynamic structure, explore the visual information design, and exploit the design field of view and creative thinking, in an effort to form a new design philosophy which will play an important role in improving the aesthetic effect and visual impact of the design work.