Social aspects of resources management through process of understanding the social representations

Saint Petersburg State University, University Embankment, 7-9, 99034, Saint Petersburg, Russia

^* Corresponding author: yana.e.vinogradova@gmail.com

Abstract

The main use of our study is to highlight the concept of resource management through process of deep understanding the social representations in our society in different situation. The study traced the main differences in the concept and social representation of the phenomenon of betrayal in two age samples. Methodology: Projective methods are the main: semi-structured interviews, modification of the Sentence Completion Test. To obtain information on the actual attitude to the phenomenon we conduct the survey. The texts processed content analysis method. Selected differences in social perceptions in the studied groups of different ages reflect the boundaries of the concept. The analysis of structural components shows the dynamics of social representations. Emotional and rational styles of behaviour in a social situation, typical for a middle-age group, have been singled out. Behavioural styles differ in average values of “possibility of betray”. Applications of this study: the results of the research are applicable both in training courses on the psychology of communication and in educational programs on forming a metacognitive assessment of the social situation. The show features of the actual attitude toward to social representations and possibility to analyse the main aspects of resources management.