Research on Development Strategy of Industrial Transformation and Upgrading Demonstration Base in Guangdong-Hong Kong- Macao Greater Bay Area-- A Case Study of Xintai Group “Gold Town”

Guangdong University of Science and Technology, Dongguan, Guangdong 523083, China

Abstract

A “Gold town” is a characteristic town featuring gold industry and being operated by leading enterprises. Xintai Group in gold and jewelry industry has launched a “Gold Town” project in Houjie, Dongguan, Guangdong by taking advantage of its own capital and technology, seizing the opportunity of gold and jewelry industry transformation and gathering the strength of traditional gold and jewelry industry in Houjie. “Gold Town” is a key project supported by the local government in response to the national call. When setting up this project, Xintai Group introduced the characteristic development concept of European towns and optimized its own industrial structure, and meanwhile it aimed to build an industrial ecological base of gold and jewelry town and aggregate industrial development resources. This project has been partially completed and the first phase has been transferred to the production and operation stage. Therefore, it is of great significance for both Xintai Group and the local government to explore the appropriate development strategy of the “Gold Town” project.