| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03017 | |
| Number of page(s) | 4 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103017 | |
| Published online | 15 April 2021 | |
Customers Perceptions of Staying at a Lifestyle hotel
Beijing International Studies University, Finance, No. 1, Nanli, Dingfuzhuang, Chaoyang District, Beijing, China
* Corresponding author: siningwu@126.com
The purpose of this research was to understand Chinese customers’ views on the lifestyle hotel industry. The study objectives were to a) investigate reasons people stay in lifestyle hotels, b) what customers expect from lifestyle hotels, and c) inspire managers to improve their business model to give customers a better experience. 115 respondents participated in the survey who had stayed at lifestyle hotels. The study found that people stay at lifestyle hotels because they provide a welcoming environment and offer plenty of entertainment. Customers indicated that they would like the hotels to provide more family activities to enhance the quality of their stay. It was also found that managers need to provide highly personalized services to enhance the brand image, which in turn increases the uniqueness of the hotel and attracts customers.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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