| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03040 | |
| Number of page(s) | 6 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103040 | |
| Published online | 15 April 2021 | |
A Comparative Study on the Construction Model of Traditional Chinese Medicine Tourism in Sichuan Province - Based on the Perspective of Industrial Integration
1 School of Management, Sichuan Agricultural University, 610000 Chengdu, China
2 Sichuan Traditional Chinese Medicine Development Service Center, 610000 Chengdu, China
* Corresponding author: 398913598@qq.com
Traditional Chinese medicine (TCM) tourism is a new industry formed by the integration and development of Chinese herbal medicine industry and tourism industry, and an in-depth analysis of its model is helpful to explore its general development law. In this paper, the commonalities, differences and development effects of two TCM tourism construction modes, namely, characteristic town construction type and industry platform construction type in Sichuan Province, are compared and analyzed. The study concludes that three points are needed to promote the development of TCM tourism: (1) correctly understanding the basic conditions of construction subjects and promote the development of TCM tourism according to local conditions; (2) taking diversified organizational structure as a breakthrough point and build a cluster of TCM tourism development enterprises; (3) Being focus on the four-dimensional organic integration of industry, city and humanities to form a unique cultural expression of TCM tourism.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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