Research on the cultivation of College Students’ intercultural communicative competence based on the technology of multimedia immersion in 5G Era

School of Business Administration, Wuhan Business University, WuHan, Hubei, 430000, China

^* Corresponding author's e-mail: dong.yan@renfu.com.cn

Abstract

One belt, one road initiative, China needs comprehensive talents with international vision, international working background, international finance and international economic management. In order to improve college students’ intercultural communicative competence, China attaches importance to foreign cultural exchange and comprehensively improves the cultivation of foreign communicative competence. Students’ awareness of cross-cultural communication is weak and their communicative competence is lacking. In addition to enriching students’ cross-cultural communication ability, it is urgent to cultivate students’ comprehensive language competence. The rapid changes and development of economic globalization and information technology have promoted the frequent communication between different cultures. Such a development trend also puts forward higher requirements for the talent training of university teaching at this stage. The teaching of each university pays more attention to the application ability of language knowledge and the ability of international communication and communication in the future work and social communication. In the actual teaching process, due to the lack of practical communicative situations, most of the teaching still stay in the aspects of historical and cultural background, mode of thinking, pragmatic principles, values and social norms of different nationalities, and there are few opportunities to experience the coding and decoding in actual communication, and the related obstacles and misunderstandings in the process are even more difficult to understand. Therefore, cross-cultural practice should be placed on the same important position as the cognition of language and culture knowledge. Combined with the rapid development of network information technology, the creation of optimized teaching and practice integration paradigm has become the research and development trend of cultivating cross-cultural communication ability in today’s information society.