| Issue |
E3S Web Conf.
Volume 253, 2021
2021 International Conference on Environmental and Engineering Management (EEM 2021)
|
|
|---|---|---|
| Article Number | 02033 | |
| Number of page(s) | 3 | |
| Section | Big Data Environment Management Application and Industry Research | |
| DOI | https://doi.org/10.1051/e3sconf/202125302033 | |
| Published online | 06 May 2021 | |
The Construction and Effectiveness of Regional Cultural Confidence Strategy in the Context of Brand Internationalization: Based on Big Data
Business School Jiangxi Normal University Nanchang China
a Corresponding author: zwh4005@sina.com
b Corresponding author: 2024959362@qq.com
c Corresponding author: 342944219@qq.com
Place brand cannot be built without regional culture, and regional cultural confidence from excellent regional culture is an important force for place brand internationalization and win host country consumers. Alao, regional culture also plays an important role in the informatization of brand matrix support. Based on the perspective of legitimacy, this paper puts forward the connotation of regional cultural confidence strategy and discusses the specific effectiveness of regional cultural confidence strategy. In the future, the regional cultural confidence strategy from the perspective of legitimacy can be exploratively constructed and tested based on big data, which is of great significance for enriching relevant theories of local brand internationalization strategy.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.