| Issue |
E3S Web Conf.
Volume 273, 2021
XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|
|
|---|---|---|
| Article Number | 08007 | |
| Number of page(s) | 9 | |
| Section | Agricultural Management and Environmental Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202127308007 | |
| Published online | 22 June 2021 | |
Development of a strategy for the development of small business in the confectionery sector and assessment of the effectiveness of it
1 Don State Technical University, Gagarin Square, 1, 344003 Rostov-on-Don, Russia
2 Rostov State Economic University, B. Sadovaya str., 69, 344002 Rostov-on-Don, Russia
* Corresponding author: u_verchenko@mail.ru
The article highlights the issues related to the analysis of the activities of small business confectionery companies and the justification of the need to adjust the implemented development strategy in modern economic conditions. The analysis of the activities of three small businesses in the confectionery industry is carried out. The directions of strategies for the development of small business enterprises in the confectionery industry have been determined, a systematic approach to assessing strategic development has been formed and tested on the example of one of the enterprises in terms of com modity turnover and commercial transaction and cost intensity and profitability. T he conclusion is made about t he possibility of the system of indicators of t he effective ness of the strategy to correctly assess t he state, measure its quality level, identify significant shortcomings in the organization of management and used reserves and out line ways of improvement.
© The Authors, published by EDP Sciences, 2021
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