Development Prospect of Agro-Tourism and Positive Effects of Tourism Activities in Rural Regions

Federal Rostov Agricultural Research Centre, Institutskaya str., 1, vil. Rassvet, 346735 Rostov district, Russia

^* Corresponding author: bg-fond@mail.ru

Abstract

The spread of technology and innovation in agriculture leads to the emergence of the unemployed. This circumstance leads to the development of non-agricultural activities. Tourism activity in rural areas is a prospective direction. Agro-tourism has an impact on the development of the region and leads to the recovery of traditions, an increase in cultural level and an increase in income. Domestic tourism, including agro-tourism, is in demand in Russia, that is confirmed by statistical data. The wide development of agro-tourism makes it possible to study and classify, to identify the main directions of development. The Rostov region has a great tourist potential, both in the health resort and cultural sphere. However, there are difficulties in developing tourism in rural areas, due to the legal insecurity of investors and producers. Despite the difficulties, agrotourism increases the economic potential of the region and has positive effects. Besides, Agrotourism is a real opportunity to restore and maintain the welfare of rural areas, as well as the solution of extremely acute social problems that need to be addressed primarily, in particular, the problems of rural employment, health, education, and leisure. Solving these problems through the development of agro-tourism will promote to the social stability of rural regions.