| Issue |
E3S Web Conf.
Volume 275, 2021
2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)
|
|
|---|---|---|
| Article Number | 02042 | |
| Number of page(s) | 4 | |
| Section | Green Low-Carbon and Energy Saving and Emission Reduction Applications | |
| DOI | https://doi.org/10.1051/e3sconf/202127502042 | |
| Published online | 21 June 2021 | |
Study on Development Strategy of Tourism Industry in Jiangxi Province Based on Boston Matrix
1
School of Economics and Management, Jiangxi University of Traditional Chinese Medicine, Nanchang, Jiangxi, China;
2
Social Medicine, Associate Professor, Jiangxi University of Traditional Chinese Medicine, Nanchang, Jiangxi, China;
a Author: LUO Renwenya 2679560557@qq.com
*b Corresponding author: LIU Xia xiajun123671@163.com
It has become an important economic development strategy of Jiangxi Province to promote the development of regional economy through the development of tourism industry. However, due to the difficulties brought by the environment and its own limitations, local development is not coordinated and lacks targeted strategies. Based on the development data of tourism industry in Jiangxi Province from 2010 to 2014, 2014 to 2018, this paper constructs the Boston matrix of tourism market in Jiangxi Province, analyzes the competition situation, explains and analyzes the seven changes of the Boston matrix.
© The Authors, published by EDP Sciences, 2021
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