| Issue |
E3S Web Conf.
Volume 275, 2021
2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)
|
|
|---|---|---|
| Article Number | 03022 | |
| Number of page(s) | 4 | |
| Section | Environmental Protection and Governance Innovation Technology Research | |
| DOI | https://doi.org/10.1051/e3sconf/202127503022 | |
| Published online | 21 June 2021 | |
Research on franchised store chain operation based on evolutionary game theory
School of Management, Shanghai University of Engineering Science, 201620 Shanghai, China
* Corresponding author: E-mail address: Swain_dengsiyuan@163.com
Franchised store chain is the most popular business model today. The franchisor and the franchisees share the same brand, but the value of the entire brand will be degraded once one side pursues self-interests in brand management. From the perspective of franchised store chain, this paper develops an evolutionary game model between franchisor and franchisees under the assumption of bounded rationality. The strategic selection of franchisor and franchisees includes cooperation and no-cooperation. In the end, the corresponding policy recommendations are proposed in the foundation of case analysis.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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