| Issue |
E3S Web Conf.
Volume 291, 2021
IV International Scientific and Practical Conference “Sustainable Development and Green Growth on the Innovation Management Platform” (SDGG 2021)
|
|
|---|---|---|
| Article Number | 03001 | |
| Number of page(s) | 9 | |
| Section | Ensuring the Safety, Resilience and Sustainability of the Development of Territories | |
| DOI | https://doi.org/10.1051/e3sconf/202129103001 | |
| Published online | 19 July 2021 | |
An innovation ecosystem for for-profit medical services at a university medical centre: research and sustainable development
Immanuel Kant Baltic Federal University, 14 Aleksandra Nevskogo St, 236041 Kaliningrad, Russia
This article presents the results of research and development of an innovation ecosystem for for-profit medical services provided to residents of the Kaliningrad region at the medical centre of the Immanuel Kant Baltic Federal University. These services contribute to the sustainable development of regional healthcare in line with the current green growth trends. A universal model of an ecosystem for providing medical services to residents of a region is proposed, along with a model for a platform ecosystem of a university medical centre. The desk and field marketing research enabled the first stage of ecosystem creation – the formation of the value proposition, which is the provision of “complex case” medical services. This approach to medical care will preserve regional human resources and encourage residents to pay more attention to their health, the environment, and natural resources. Another positive result will be harmonising the environmental needs of society with global trends in sustainability and green growth.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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