Organizational Culture in Management Small Medium Enterprises on Pandemic Period

¹ Student of Accounting Profession Program, Faculty of Economic and Business, Universitas Diponegoro – Indonesia
² Student of Master of Management, Faculty of Economic and Business, Universitas Diponegoro – Indonesia

^* Corresponding author: bintangandini1@gmail.com

Abstract

Many small-medium enterprises are to be close in the pandemic period. On the other hand, some SMEs still survive by making innovations in their business. Organizational culture is an essential thing in managing SMEs in Semarang City. Organizational culture in SMEs composes ethic organization and does with an example; makes code ethics and policy about ethics; has positive work environment; response fraud report constantly; does training about fraud care, and checks employee background. This study aims to answer the question of the role of organizational culture in management SMEs in Semarang City during the pandemic period. This study applies qualitative research with an in-depth interview with the owner of SMEs in Semarang City. SMEs do new culture organizational in their business management by switching from offline sales to the online sale, applying healthy protocol on offline sales, and using delivery services for goods or transfer money to avoid meeting directly with customers in the pandemic period.