| Issue |
E3S Web Conf.
Volume 361, 2022
3rd International Conference on Agribusiness and Rural Development (IConARD 2022)
|
|
|---|---|---|
| Article Number | 01018 | |
| Number of page(s) | 5 | |
| Section | Agribusiness | |
| DOI | https://doi.org/10.1051/e3sconf/202236101018 | |
| Published online | 29 November 2022 | |
The characteristics and potential of the chrysanthemum commodity business and supporting institutions
National Research and Innovation Agency, Indonesia
* Corresponding author: jbmarkusrawung2000@yahoo.com
The determining factor for the success and sustainability of chrysanthemum agribusiness development is largely determined by the optimal supply chain of the commodity. This study aims to elaborate the strategy for optimizing the supply chain of chrysanthemum agribusiness in Tomohon City, North Sulawesi Province. The research was conducted in September – December 2021, using surveys and FGDs involving farmers and business actors in deliberately selected locations. The data and information collected includes the characteristics and potential of the chrysanthemum commodity business and supporting institutions. In addition to primary data, secondary data from related agencies and results of literature studies were also collected. The collected data were analyzed using supply chain and value chain analysis. The results of the analysis show that the development of agribusiness and supporting institutions in Tomohon has the opportunity to be improved. One of the supply chain optimization strategies can be done with adaptive technology intervention, implementing low-cost strategies, product specifications and quality improvement.
© The Authors, published by EDP Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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