Sustainable development of the impact of cultural marginality in information technology on student youth as a way of social adaptation

Don State Technical University, Gagarin Square, 1, 344003, Rostov-on-Don, Russia

^* Corresponding author: 79885637210@yandex.ru

Abstract

The article defines the main characteristics, functions of the media, the Internet environment presented by various authors, the team of authors and research schools. It is justified that the Internet environment has the greatest influence and sustainable development on the cultural marginality of student youth in the context of information technologies of communication as a way of social adaptation. Various processes and models affecting the marginalization of young people in modern Russia analyzed. This article also examined in the author's sociological study the sources of influence of cultural marginality in the media. The influence of the media on the marginalization of young people in the modern period of the development of Russian society is considered. The article concludes that the Internet as a means of social mass communication is a relevant and very popular media, which dictated by the conditions of the information society and the requirements of professional and socio-cultural activities of specialists in various fields and ordinary users for personal purposes; attracts with its interactivity. The results of the author's sociological study summarized. It established that the social process as sustainable development of cultural marginality through communication information technologies caused by the fact that through individual television programs it is possible to analyze the socially disapproving behavior of young people in modern Russia, to develop the necessary recommendations to reduce the scale of this phenomenon.