The Association Between Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) Awareness, Job Stress, Job Insecurity, and Job Satisfaction Among Hotel Employees During COVID-19 Pandemic

Hotel Management Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia, 11480

^* Corresponding author: nurul.lestari@binus.edu

Abstract

Despite the numerous advantages of implementing smart technology, expenses or negatives must be considered, with one of the most significant being the influence on personnel. A lot of studies have been undertaken to examine the influence of technological innovation on personnel. In the hospitality industry, research on service robots has grown, with a focus on customer-robot interactions. Despite this, studies on the influence of service robots on hotel employees are still at an early stage of development, especially in Indonesia. To fill the gap, the purpose of the study is to investigates the relationship between Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) awareness, job stress, job insecurity among hotel employees in Jakarta. Using quantitative approach, this study used convenient sample and involve 160 research participants. The research respondent was coming from various hotel employees located in Jakarta. Multiple regression analysis was used to analyze the data. The study found that there is a significant relationship between STARA awareness, job stress, job insecurity, and job satisfaction. The current study contributes to literature in the impact of technology adoption on service employees. This study is important because the findings provide an insight for hotel managers in developing technology implementation program in their businesses, especially the one that focuses on employees work behavior.