Beelic Website Design as an Information Center for Design, Promotion and Marketing of MSME Products in the Pandemic Period

¹ New Media Program, Visual Communication Design, School of Design, Bina Nusantara University, Jakarta, Indonesia, 11480
² Interior design Department, Visual Communication Design, School of Design, Bina Nusantara University, Jakarta, Indonesia

^* Corresponding author: hervina.aprilia@binus.ac.id

Abstract

During this pandemic period, the obstacles faced by MSMEs (Micro, Small and Medium Enterprises) had a brutal impact on SME industries. In the interior, furniture and interior accessories are facilities that can be used together as an Information Centre, promotion and marketing that is effective, flexible, and multifunctional support business in the future. Naturally, business income has significantly decreased. Hence A strategic step and breakthrough are needed so that MSMEs can also take advantage of the market potential in the industrial era 4.0. This research aims to design the BEELIC website as a flexible tool that MSMEs can share in obtaining education, developing design knowledge, and promoting and marketing products. This research continues an Interior Research on recycling container waste with a Biophilic Design approach named BEELIC. The application of the biophilic element also makes SME products with added value. It has advantages that can meet market needs and become alternative solutions to the community's needs during the pandemic. Continuing the spirit of sustainability, people can discover the products of these MSMEs and various information BEELIC design solutions through the BEELIC website. Hence this website needs to be designed to meet these needs. From User Interface to user experience the methodology used is a literature review, online survey, case study, analyzing data, developing designs, making prototypes, evaluating, and producing the final site design. The case study in this research is a website design where the design and technology can fulfil the needs for information and solutions the MSMEs and people need.