| Issue |
E3S Web of Conf.
Volume 389, 2023
Ural Environmental Science Forum “Sustainable Development of Industrial Region” (UESF-2023)
|
|
|---|---|---|
| Article Number | 03023 | |
| Number of page(s) | 8 | |
| Section | Precision Agriculture Technologies for Crop and Livestock Production | |
| DOI | https://doi.org/10.1051/e3sconf/202338903023 | |
| Published online | 31 May 2023 | |
Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand
Faculty of Management Science, Suan Sunandha Rajabhat University, Thailand
* Corresponding author: Pisit.po@ssru.ac.th
The purpose of this research was to explore the confidence and trust affecting online shopping decisions of agriculture product for elderly people in Thailand. This research is a quantitative study in which data were collected from questionnaires given to respondents, who were 378 elderly people aged 51-65 years, living in Muang District, Nakhon Sawan Province. The data were then analyzed using Multiple Regression Analysis. The results showed that confidence and trust had a statistically significant effect on the elderly's online shopping decisions. Trust was found to be the most influential factor, followed by the elderly’s confidence in making online shopping decisions.
Key words: Agriculture Product / Confidence and Trust / Elderly People / Online Shopping Decision / Online Business Operator
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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