An analysis of environmental awareness among Chinese higher education groups due to differences in different majors

¹ Chongqing Three Gorges University, Chongqing, China
² School of Finance and Management, Sichuan University of Arts and Science, Sichuan, China

^* banlance@qq.com
Zhang Wei and Peng Xue are co-authors of this article and also contributed to this study.

Abstract

In this study, the university students of Chongqing Three Gorges University as the main research object, through the questionnaire survey method to obtain empirical data, analyze the factors affecting the environmental protection consumption behavior of university students. College students are a relatively independent consumer group, we from the environmental protection consumption behavior, personal environmental protection attitude, environmental awareness of the concept of three aspects of their analysis, the study of all kinds of college students personal environmental awareness. Students of various major categories in Chongqing Three Gorges University were selected as research objects for data collection. SPSS software was used for reliability and validity of the data obtained, correlation analysis was used to analyze the relationship between variables, and students of different majors were filled in environmental conceptual papers, and the information after filling was datalized and analyzed by multidimensional scaling method. Therefore, it is concluded that we should strengthen the education of college students in environmental aspects, advocate the community, the school level to carry out environmental education activities, encourage college students to actively participate in, so as to improve their environmental awareness level in consumption, use green consumption to restrain their consumption behavior, so as to reduce the environmental problems caused by college students' consumption. At the same time, colleges and universities strive to build environmental education, so that environmental protection will deepen the environmental awareness of college students, and promote the development of environmental protection of the whole society, and finally achieve the goal of building environmental protection consumption of all employees.