| Issue |
E3S Web of Conf.
Volume 402, 2023
International Scientific Siberian Transport Forum - TransSiberia 2023
|
|
|---|---|---|
| Article Number | 08042 | |
| Number of page(s) | 6 | |
| Section | Sustainable Transport Economics and Policy | |
| DOI | https://doi.org/10.1051/e3sconf/202340208042 | |
| Published online | 19 July 2023 | |
The role of green marketing in regional sustainability
1 Vyatka State Agrotechnological University, 610017 Kirov, Russia
2 Financial University under the Government of the Russian Federation, 105005 Moscow, Russia
* Corresponding author: angela-1309.m@yandex.ru
The article raises questions of analysis of the mutual dependence of regional social, economic and environmental situation. In total, their indicators form the concept of regional sustainable development. The authors carried out a comparative analysis of the regions of the Volga Federal District, identified the leading regions (Tatarstan and Bashkortostan) and outsider regions (Saratov region). The study showed a direct relationship between the studied indicators, which means that the growth of any of them will positively affect the state of the others. Green marketing in the context of regional development is designed to increase the attractiveness of the region from an environmental standpoint, which should lead to an increase in socio-economic indicators.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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