Place attachment and the expression of thematic imageries in an urban kampung in Surakarta, Indonesia

University of 17 Agustus 1945 (UNTAG), 60118 Semarang, Indonesia

^* Corresponding author: santy@untagsmg.ac.id

Abstract

Place attachment refers to the inherent strength that enhances the desirability and likability of a particular location among both residents and visitors, thereby leading to social and economic benefits while also increasing competitiveness. This research endeavor aims to explore and comprehend the positive emotional connection between individuals or communities and their surroundings by examining thematic mural images that are created and painted on the walls of urban settlements. Through the utilization of qualitative research methods such as field surveys, in-depth interviews, questionnaires, and mapping techniques in an Indonesian kampung, this study seeks to analyze the interplay between the artist's creativity, the depicted imageries, the social-cultural objectives, and the economic advantages associated with place attachment. The findings of this study highlight that the strong emotional bond between the community and the location is greatly influenced by factors such as shared identity, the distinctiveness of the place, and its appeal. This research significantly contributes to the ongoing discussions surrounding place-making, city branding, and the competitive advantage of cities.