The Rise of Individual Mass Tourist and Explorer: Study of Tourist Typology and Motivation for Travel

¹ Hotel Management Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia 11480
² Faculty of Tourism, Udayana University, Bali, Indonesia
³ Tourism Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: ikusumawardhana@binus.edu

Abstract

Different types of tourists require a diverse demand. Moving from a descriptive explanation, this study offers a further investigative dialog to understand a tourism destination impacts as well as tourist requirements particularly from Gen- Z as the future tourism consumer and succeeding demographic cohort of millennials. The aim is to recognize Indonesian Gen-Z tourist’s behavior and to some extent their motivation to travel for holiday. This study employs a qualitative research methodology which utilize 5W1H questioning technique and Keywords-in-Context (KWIC) method for data collection and analysis through the pioneer study of tourist typology by Cohen’s (Cohen, 1974) as tourism anthropologist. The current study rouses the tourist’s distinctions as an important aspect when planning for tourism destination management since ‘individual mass tourist’ and ‘explorer’ including ‘drifter’ are likely to look for inter-cultural contact with a host comparing to ‘organized mass tourist’ group. This research enhances anthropology of tourism literature, methodology and the route for establishing and maintaining tourism development at destination from the relationship of guest (tourist) and host (destination) perspectives.