| Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
|
|
|---|---|---|
| Article Number | 02011 | |
| Number of page(s) | 5 | |
| Section | Innovative Management and Sustainable Society | |
| DOI | https://doi.org/10.1051/e3sconf/202342602011 | |
| Published online | 15 September 2023 | |
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media
1 Marketing Communication, Faculty of Digital Marketing and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia
2 Faculty of Communication and Media Studies, Universiti Teknologi MARA, Melaka, Malaysia
* Corresponding author: siswantini@binus.ac.id
This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower. ewasteRJ is a Non-Governmental Organization focusing on campaigning, collecting, and recycling e-waste. Using a narrative study analyzing a small story created by E-wasteRJ, this study finds 42 posts campaigning e-waste collecting and recycling by introducing an e- waste drop box and drop zone. The result shows that small stories on ewasteRJ account can distinguish the narrative stance-taking and rescripting among ewasteRJ and followers participating in the conversation. The story of e-waste is represented by a content post by ewasteRJ as a narrative stance concerning e-waste handling. Dropbox as a central campaign and education in e-waste handling is present in every post. Finally, the story of e-waste in social media is not only the story of the communicator experience itself and all participants in online conversation, especially when the story circulates through related hashtags. It enables a new communicator.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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