| Issue |
E3S Web Conf.
Volume 448, 2023
The 8th International Conference on Energy, Environment, Epidemiology and Information System (ICENIS 2023)
|
|
|---|---|---|
| Article Number | 02002 | |
| Number of page(s) | 7 | |
| Section | Information System | |
| DOI | https://doi.org/10.1051/e3sconf/202344802002 | |
| Published online | 17 November 2023 | |
Strengthening Destination Branding through Link in Bio Tools (A Study on Puro Mangkunegaran Digital Platform)
1 Departement of Information and Culture, Vocational College, Universitas Diponegoro, Indonesia
2 Departement of Information and Culture, Vocational College, Universitas Diponegoro, Indonesia
3 National Research and Innovation Agency (BRIN), Indonesia
4 National Research and Innovation Agency (BRIN), Indonesia
* Corresponding author: nurlaili@lecturer.undip.ac.id
The purpose of this article is to explain how Puro Mangkunegaran strategy utilizes the link in bio tools to obtain various information about its tourist destinations. This system is used for linking from various digital platforms, such as websites, YouTube, Instagram, TikTok, reservation applications, and also maps, as a form of strengthening destination branding. This article uses a literature review study by observing the digital platform of the Puro Mangkunegaran. There are two tourist destinations that have become brand identities, are Puro Mangkunegaran and Pracima Tuin. The link in bio tools provides a system that makes it easy to get information and restaurant reservations through one platform that can be connected to other platforms. Based on the results, Pracima Tuin has become a tourist attraction which is a selling point of the destination branding of Puro Mangkunegaran. The experience of visitors enjoying Puro Mangkunegaran, is not only during the trip, but also the ease of getting access and references about the tourist destinations they will visit.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.