| Issue |
E3S Web of Conf.
Volume 451, 2023
2nd International Conference on Environmental Sustainability Management and Green Technologies (ESMGT 2023)
|
|
|---|---|---|
| Article Number | 05003 | |
| Number of page(s) | 8 | |
| Section | Quality of Life, Population Health and Demography as Targets for Sustainable Development | |
| DOI | https://doi.org/10.1051/e3sconf/202345105003 | |
| Published online | 20 November 2023 | |
Transformation of consumer values among representatives of generation Z
1 Siberian State University of Water Transport, Novosibirsk, Russia
2 Novosibirsk State Technical University, Novosibirsk, Russia
* Corresponding author: vika_06.07@mail.ru
The article examines the characteristics of consumer behavior of Generation Z representatives. An analysis of available literary sources has shown that the existing idea of A. Maslow’s hierarchy of needs is also undergoing a process of transformation. A number of identified changes are described. Influenced by primary production factors, proposed by K. Marx, and other specific factors of production – entrepreneurial talent and information, the features of rational consumer behavior are consider ed. It was found that all considered factors of production have a positive impact on consumption, with the exception of information. To confirm the findings empirically, a study was conducted including the opinions of more than a thousand respondents belonging to Generation Z. All conclusions were confirmed. However, one of the issues made it possible to obtain an unexpected result, there must be a special focus on it.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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