Action research on project-based learning combined with local creation and integration into curriculum

Department of Tourism and MICE, Chung Hua University, Section 2, Wufu Rd, Xiangshan District, 300 Hsinchu City, Taiwan

^* Corresponding author: ichang@chu.edu.tw

Abstract

The purpose of this study is to explore the implementation of project-based learning in the “Proposal Writing and Presentation Skills” course, integrating local distinctive architecture or businesses in Hsinchu as the target field for local revitalization. The learning objective is for each student to utilize the expertise gained in the course to write a professional event planning proposal for the “Open Hsinchu 2023” exhibition. Qualitative and quantitative data collected during class and at the end of the semester are analyzed to examine the development and changes in students' planning abilities throughout the teaching process. Based on the literature review and the findings of this study, implementing project-based learning in planning and presentation skills combined with local revitalization has proven beneficial, necessary, and feasible. It not only bridges the gap between learning and application but also results in significant and positive changes in students' interests and attitudes towards learning. Furthermore, it assists teachers in refining instructional design and effectiveness, as well as strengthening students' abilities in proposal writing and presentation skills.