Catalyzing Green Mobility: Consumer Preferences for Green Energy Vehicles

¹ Department of Professional Studies, CHRIST University, Bangalore, India
² Department of Management Studies, Kongu Engineering College, Tamil Nadu, India

^* umasankar.m@christuniversity.in

Abstract

Due to growing urbanization and the increase of vehicles, most Indian cities endure traffic congestion and significant air pollution. As a result, alternate technology in autos, such as electric vehicles, may become necessary (EV). This study aims to identify consumer preferences toward electric vehicles in the Indian market. This research conducted a survey and analyzed the opinions of people regarding their preferences for electric vehicles, demographics, and some of the demotivation which might be stopping them to switch to electric vehicles altogether. This research will help in determining different factors influencing the perception of consumers toward electric vehicles and what they expect when they think about purchasing a new electric vehicle. It is important to understand that electric vehicles are really getting popular now because of the rising fuel prices and environmental concerns. People are thinking about electric vehicles and replacing them with their regular petrol or diesel vehicles. In this research there might be some challenges or roadblocks in switching to electric vehicles. This research found out that despite a favorable attitude toward electric vehicles, individuals are hesitant to transition to electric vehicles due to different hurdles connected with them. This research found out that mostly the preferences of the consumers are good charging infrastructure, a good range of the electric vehicle, pocket-friendly vehicles are the most common preferences of consumers buying an electric vehicle.