Motivational management of enterprise innovation development in the context of limited resources and environmental influences

¹ National Aviation University, 1, Liubomyra Huzara ave., 030580 Kyiv, Ukraine
² The London Academy of Science and Business, London, UK

^* Corresponding author: zarina_www@ukr.net

Abstract

The article reveals the main characteristics of motivational management of the enterprise, directly related to the innovation development, especially in conditions of limited resources. The authors define the main goal of the motivation process and analyze the role of motivational management in the activities of modern enterprises and organizations. It is established that the development of an effective system motivation of employees stimulates their actions, and therefore activates and directs their actions to the development of innovative activities and contributes to increasing the level of interest in making a significant labor contribution to the achievement of the goals set by the enterprise. As a result of the research the internal and external motivational factors influencing motivational management and innovations implementation. It was found that creative activity in the innovative activity of enterprises is achieved through an optimal combination of various incentives, however, the current incentive system at enterprises is not able to effectively stimulate employees to engage in innovative activities. The authors propose the system of formation of motivational management of innovative development of the enterprise in conditions of limited resources and environmental influences. The coefficients of motivational management at the industrial enterprises in the conditions of limited resources have been calculated by means of mathematical modeling.