| Issue |
E3S Web Conf.
Volume 500, 2024
The 1st International Conference on Environment, Green Technology, and Digital Society (INTERCONNECTS 2023)
|
|
|---|---|---|
| Article Number | 05001 | |
| Number of page(s) | 6 | |
| Section | Social Sciences, Humanities, and Economics | |
| DOI | https://doi.org/10.1051/e3sconf/202450005001 | |
| Published online | 11 March 2024 | |
The Influence of Organizational Readiness on e-Commerce Adoption and Its Impact on Micro-enterprises Performance
1 Universitas Muhammadiyah Magelang, Magelang Indonesia
2 Department of Sharia Accounting, UIN Raden Mas Said Surakarta, Surakarta, Indonesia
* Corresponding author: anissahakimp@unimma.ac.id
The purpose of this study is to investigates and analyze the influence of technological readiness, organizational readiness and the environment on e-commerce adoption and its impact on MSMEs performance empirically. This research used samples from MSMEs in the Food and Beverage Sector in Magelang City using a convenience sampling method, obtaining a sample of 115 samples. Based on the results of data analysis, this research revealed that Organizational Readiness has a positive effect on e-commerce adoption. Meanwhile, Technology Readiness, External Environment, and Mobile Environment have no effect on E-Commerce Adoption. Furthermore, E-Commerce Adoption has a positive effect on MSMEs Performance.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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