Social, Labor, and Economic Behavior of Young People in the Context of the Emergence of a Digital Society

¹ Esil University Astana Republic of Kazakhstan
² Taraz Regional University, named after M.Kh. Dulaty, Taraz, Republic of Kazakhstan
³ M. Auezov South Kazakhstan University, Shymkent, Republic of Kazakhstan

^* Corresponding author: asiya_1989@mail.ru

Abstract

This scientific article examines the transformative impact of digital society on the social, labour, and economic behaviour of young people. The advent of the digital age has ushered in profound changes in how younger generations interact, work, and engage with the economy. In social behaviour, online social networks have become pivotal, enabling virtual communities and reshaping norms of interpersonal communication. Simultaneously, digital activism has empowered young individuals to advocate for social and environmental causes on a global scale. However, the digital landscape has introduced mental health and well-being challenges, calling for a nuanced approach to its influence. In the labour sector, the rise of remote work and the gig economy has redefined traditional employment models, offering flexibility but posing job security concerns. The necessity for continuous upskilling has emerged as a response to rapid technological advancements. In the economic sphere, young people have embraced online shopping, digital payments, and diverse investment opportunities, marking a shift in consumer and financial behaviours. As the digital society evolves, young individuals must navigate the associated challenges while harnessing opportunities. Equipping them with digital literacy and critical thinking skills is essential to ensuring their successful integration into this dynamic and ever-changing landscape.