Sustainable practices and technological innovations transforming agribusiness dynamics

Ural State Agrarian University, Yekaterinburg, Russia

^* Corresponding author: e.s.kulikova@mail.ru

Abstract

The article offers a comprehensive exploration of how the integration of sustainable practices and technological advancements is reshaping the landscape of agribusiness. As the global demand for food increases alongside the need for environmental preservation, the agricultural sector is under pressure to innovate and adapt. This paper systematically reviews recent advancements in sustainable agricultural technologies, including precision farming, biotechnology, and renewable energy sources, and assesses their impact on productivity, sustainability, and economic viability. Through qualitative and quantitative analyses, the study highlights the significant role that sustainable practices play in enhancing resource efficiency, reducing environmental degradation, and improving the resilience of agricultural systems to climate change. It also examines the challenges and opportunities associated with the adoption of these technologies, such as investment costs, regulatory hurdles, and the need for skilled labor. Furthermore, the article discusses the implications of these transformations for stakeholders across the agribusiness value chain, from farmers to consumers, and the potential for collaborative efforts to promote sustainability. By drawing on case studies and empirical evidence, it provides valuable insights into the evolving dynamics of agribusiness and offers recommendations for policymakers, practitioners, and researchers aiming to foster a more sustainable and productive agricultural sector.