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Cited article:

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake

Safira Putri Utami, Nuning Setyowati, Putriesti Mandasari

E3S Web Conf., 142 (2020) 05001

Published online: 2020-01-21

DOI: https://doi.org/10.1051/e3sconf/202014205001

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