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My heritage matters: Building a strong brand, awareness and image
Emmanuel Kwarteng-Amaniampong, Adele Potgieter and Madele Tait South African Journal of Business Management 56(1) (2025) https://doi.org/10.4102/sajbm.v56i1.4771
Brand Identity Visualization to Enhance Brand Awareness Contingent on the Message Strategy for Social Media Video Communication