Articles citing this article

The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).

Cited article:

My heritage matters: Building a strong brand, awareness and image

Emmanuel Kwarteng-Amaniampong, Adele Potgieter and Madele Tait
South African Journal of Business Management 56 (1) (2025)
https://doi.org/10.4102/sajbm.v56i1.4771

Brand Identity Visualization to Enhance Brand Awareness Contingent on the Message Strategy for Social Media Video Communication

Il Kyung Hwang and Hyunju Lee
Archives of Design Research 38 (3) 51 (2025)
https://doi.org/10.15187/adr.2025.08.38.3.51