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Cited article:

Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator

Neha Pandey, Nimish Gupta, Sanjay Rastogi, Rashika Rajan Singh and Manish Mishra
Innovative Marketing 20 (2) 65 (2024)
https://doi.org/10.21511/im.20(2).2024.06

Design affordance in VR and customization intention: Is customer inspiration a missing link?

Fei Zhou, Na Zhang, Na Wang and Jian Mou
Technological Forecasting and Social Change 192 122594 (2023)
https://doi.org/10.1016/j.techfore.2023.122594