The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand Communities
E3S Web Conf., 409 (2023) 06016
Published online: 2023-08-01
Articles citing this article
The Citing articles tool gives a list of articles citing the current article.
The citing articles come from EDP Sciences database, as well as other publishers participating in CrossRef Cited-by Linking Program. You can set up your personal account to receive an email alert each time this article is cited by a new article (see the menu on the right-hand side of the abstract page).
Cited article:
This article has been cited by the following article(s):
How and When Do Virtual Influencers Work? A Meta-Analysis of Mechanisms and Moderators in Digital Commerce
Ba Phong Nguyen and Weishen WuJournal of Theoretical and Applied Electronic Commerce Research 21 (4) 124 (2026)
https://doi.org/10.3390/jtaer21040124