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Cited article:

From Boomers to Millennials: unraveling the complexities of online shopping behavior in Indonesia

Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni and Emi Rahmawati
Innovative Marketing 20 (3) 144 (2024)
https://doi.org/10.21511/im.20(3).2024.12