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Cited article:

Pathway to Green Consumerism: Decoding the Interplay of Affective and Cognitive Green Brand Factors

Khoula Sadia Afifa, Syed Waqar Haider, Abbas Issa, Aamir Raza and Fasiha Altaf
Journal of Sustainable Marketing 1 (2025)
https://doi.org/10.51300/JSM-2025-132