The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)Budi Puspitasari Nia, Ika Rinawati Dyah, Suliantoro Hery and Dwi Sutrisno BayuE3S Web Conf., 73 (2018) 06007DOI: https://doi.org/10.1051/e3sconf/20187306007