Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts)Olga Arkhipova, Yulia Vladykina, Natalya Donets, Olga Osipova and Galina UryupinaE3S Web Conf., 175 (2020) 10003DOI: https://doi.org/10.1051/e3sconf/202017510003