AR and VR technologies as tools for the formation of tourist attractiveness in the discourse of the development of the territorial brand “Made on the Don”Irina Trubchik, Nikita Kudinov, Olga Gnedina, Oxana Popova and Andrey ShpigunE3S Web Conf., 175 (2020) 10004DOI: https://doi.org/10.1051/e3sconf/202017510004